SOCIAL WEB LISTENING TOOL: Listening 247®

Listening247® is a Social Media Listening platform specifically developed to collect Insight from consumers / customers / users. By monitoring millions of conversations on Social Media, Twitter and Facebook, forums, blogs and comments on e-commerce sites and stores, you can manage Brand Reputation and monitor what is said about your product / service, the competition and who they are the influencers.

Listening247® returns customized reports of Brand / Product Analysis, Sentiment Analysis and evaluation of web campaigns also in comparison with the competition data.

KIK. choose Listening 247® for its distinctive accuracy feature. If the collected data, in fact, are not correct, clean, properly understood, the result that derives from it can only be inaccurate, even wrong. In the United Kingdom this is effectively summarized in the phrase “Garbage IN, Garbage OUT”.

This accuracy is achieved through 5 pillars on which the Artificial Intelligence of Listening 247® is based:

• Noise Reduction & Semantic Analysis à identification and elimination of what semantically is not relevant to the research in question.
• Sentiment Analysis à assignment of the sentiment as faithfully as possible behind a message and thus reduce any ambiguity.
• Emotion Analysis à detailed identification of an emotion based on a patented model that includes 7 emotions and the relative opposite, for a total of 14 emotions
• Image Processing à transformation of an image into text to be included in the analysis, given the relevance of images in communication.

These characteristics are based on the ability of the tool to take into account linguistic and cultural specificities. All this causes Listening 247® to guarantee a Sentiment Accuracy> 75% and Topic Accuracy> 80%.

KIK. proposes Listening 247® for an accurate evaluation of a marketing campaign and the development of a media plan. To capture any market and supply gap. To establish a constructive dialogue with customers, users and consumers, especially in the face of feedback, reviews or negative feedback. To know and compete effectively with the competition. Etc.

KIK. moreover, thanks to its experience in Market Research, evaluates the integration of Listening 247® into more traditional research methodologies such as Qualitative, Quantitative and Mystery Shopping, with the aim of creating further synergies of development and growth.

Indeed  , within a few years (2 or 3 years, no more) the ability to collect data on the web, read them, interpret them and turn them into valuable content combining them with the rest of the available evidence (market data, evidence of research, etc.) will be essential to maintain competitiveness on the market.

For more information, just contact us: hello@ourkik.com. We will be happy to talk to you about Listening 247® and to understand with you how it best fits your specific needs.