Feelings and expectations in the time of Covid-19 – Wave 4_KIK. and SkyRunner
We have completed our investigation!
The KIK team, in collaboration with SkyRunner, presents what emerged from the comparison of the results collected during the 4-week survey.
The goal is to provide a clear picture of the evolution of Feelings and Expectations in relation to the period we are facing.
Here are some highlights that emerged from the sample of 306 respondents:
- Consequence of the marked improvement in the situation and the end of the lock-down, the mood of the respondents is even more positive than in the previous waves (average value 3.60) and in particular it is the UP that drive the feeling of trust and hope (value average 3.75). The general climate of optimism is confirmed by the feeling that the worst is over, widely shared by both targets (61% UP, 56% Consumers).
- Confidence in the Government’s actions continues to divide the sample but, an increase in “fairly confident” (34%, +2 pts vs wave 3, + 8pts vs wave 2, + 4 pts vs wave 1), corresponds to an increase in «not at all confident» which for the first time reach 19% (+4pts vs wave 3, + 3pts vs wave 2, +8 pts vs wave 1) and a drop in «confident so-so» (23% -2 pts vs wave 3, -2pts vs wave 2, -4 pts vs wave 1), with a consequent impact on the overall average value (2.90) which reaches the lowest score of the 4 weeks of the survey.
- Smart working is confirmed as a prerogative of UP (63% +10pts vs wave 2 and wave 3) also in the future (88%, -5 pts vs wave 3), but a growing number of Consumers (56% +6 pts vs wave 3) recognizes smart working – total and partial – as the next possibility of developing one’s own working methods.
- Among consumers, those who with certainty declare that they will no longer work are decreasing (33% – 11pts vs wave 3) in favor of an uncertainty (perhaps yes, perhaps not) which shows greater hope for the future of work.
- In the week of 3-11 June, as a possible reflection of a return to normality and the end of the confinement, the viewing of the news decreases but also the free time spent on leisure activities such as watching a film/TV series, being on social networks and reading books.