Omnichannel Consumer and Experiential Marketing.

Omnichannel Consumer and Experiential Marketing: let’s discovery the latest news about the Retail world!

The best shopping experiences start from a 360° study of consumer’s behavior.

The #omnichannelcustomer usually reads, chooses and buys at the same time on multiple channels, continuously matching the real world with the digital one.

Therefore the success factor for a retail company consists providing the customer with a highly-customized shopping experience in every contact point between the 2 worlds and in every purchasing moment, supported by the most recent #ExperientalMarketing strategies.

It becomes essential to create a flow without any interruptions using a standard language to keep your own communicative identity, which will be distinctive and distinguishable from the consumer.

It is necessary to create a true contamination of the 2 worlds, bringing the advantages of the E-commerce into reality and vice-versa.

The main aim of Retail is to predict the consumer’s purchasing behavior by analyzing not only his consumption based on the receipt but – above all – his perception based on its context and his own time.

Experiences are developed both in the physical store and on the website, they are supported by a massive communication through all channels, such as flyers and social media, they are highly-customized and increasingly focused on one-to-one interactions, tailored to each consumer.