The Store Check is performed through targeted visits to chosen and selected points of sale with the aim of monitoring, evaluating and analyzing aspects and management methods of stores, departments and chains
A store check is a monitoring activity that can provide a snapshot of a point of sale, a department or the way in which one or more products are handled.
Using experienced and qualified staff; we monitor customers’ shops to check the quality achieved by their sales network. Our surveyors operate with the highest competence and accuracy to collect data on product positioning, shelf and departmental space, packaging, price, promotions and overall communication (POP material, folders or leaflets, etc.).
In order to offer our customers a complete overview, we collect data in predefined questionnaires and process them into reports so that they are usable and useful.
When high market competitiveness requires so, we may also monitor competitors and their merchandising activities to obtain insights into how to better promote the sale of a certain product line or a specific product.
Thanks to our store check activities, it is possible to obtain the information necessary to define new merchandising plans and, consequently, monitor their correct implementation.
Who is the target of the Store-Check service
The store check is a strategic survey and analysis tool for shops, chains and retail establishments of services, products and brands. Particularly, the store check is useful for all businesses in which the layout, the display and communication tools are essential being functional to the correct perception and evaluation of the offer by the consumer.
The store check is recommended for all the businesses that want to measure and investigate the results of internal management and the performance of different stores of their chain or sales network.
Finally, this tool is an essential analysis for all the businesses that need to develop, implement and verify Category Management plans and clusterings between the different shops
How our Store-Check agency works
Using experienced and qualified staff, we monitor customers’ shops to check the quality achieved by their sales network. Our surveyors operate with the highest competence and accuracy to collect data on product positioning, shelf and departmental space, packaging, price, promotions and overall communication.
We collect the data in predefined questionnaires with our customers and in electronic format and process them into usable and useful reports.
In order to provide our customers with a complete overview, we also carry out surveys at competitor stores or products to obtain a broad and strategic view of the market.
What are the objectives and advantages of a Store-Check service
In modern retail it is imperative to always be up-to-date on prices, promotions and displays.
The store check is a survey activity whose aim is to provide a privileged position from which to observe the market objectively, providing timely data and information.
Given the highly competitive market that requires in-store merchandising operations, a good store-check activity helps brands to be more aware of their retail chain and allows them to obtain the necessary information to draw up merchandising plans. Once these plans are developed, they can then be checked through the store-check activity itself.
In which countries we provide the Store-Check service
We operate throughout the national territory thanks to a network of partners able to cover the different Italian areas and regions.
We also have strong partnerships enabling us to act in the international arena.
Via T. Tasso 50, 24121 Bergamo (BG) – Italy
Via San Raffaele 1, 20121 Milano (MI) – Italy
P.I./C.F. 04049500160
Capitale sociale € 10.000,00 interamente versato, Registro Imprese di Bergamo REA n. BG-430758
