IDI (in depth Interview) & Focus Group online
Interviews and online discussion groups take advantage of the internet connection.
By sharing a simple link you can access virtual platforms that allow respondents (even more than one at the same time!) and moderators to see each other and to be able to dialogue in real time.
An online focus group can connect people from the north, the south and the islands at the same time, each comfortably seated at home.
This is of course extensible to the whole world and at that point it becomes only a problem of time zone, for the rest nothing detracts from having at the same time connected respondents of more nationalities.
The advantage of cost optimization is evident, as is the organizational speed that follows.
Once the respondent (s) is found, there is nothing to do but send and share the access link to the virtual platform defining the date and time of access.
These platforms also do not provide any restriction on the sharing of videos and stimuli of all kinds: images, documents, Power Point, PDF, audio and video.
End customers can watch the discussion without being seen, just like in traditional Focus Groups with rooms equipped with “one-way mirror”. In addition I can make requests for further information or clarification by simply writing in a chat visible only to the moderator, so without interfering in any way in the discussion in progress.
The virtual platforms proceed with the recording of the conversation, which will then be available for the moderated for analysis and for the final customer if the latter has not been able to attend.
The IDI and the Focus Group online can not be preferred in an absolute sense to the traditional surveys but they represent a valid alternative to the occurrence of certain circumstances.
For example, when you need to interview geographically dispersed respondents in a short time, or when the target is difficult to move (professionals, patients, etc.) and etc.
Based on the specificities of the IDI project and the I Focus Group online, it will be an operating mode that can be taken into consideration.
For more information, just contact us: hello@ourkik.com. We will be happy to talk to you about the virtual Focus Group and the related platforms and to understand with you how best they can adapt to your specific needs.
